Effective Date: January 1, 2024  |  Last Updated: May 4, 2026

DigitalThinker, Inc. ("DigitalThinker," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit digitalthinker.com (the "Site") or engage with our services.

1. Information We Collect

Information You Provide Directly

• Contact and inquiry forms: name, email address, company name, phone number, and message content.
• Demo requests: name, email address, company name, job title, and details about your asset management environment.
• Newsletter subscriptions: email address and name.

Information Collected Automatically

• Log data: IP address, browser type, operating system, referring URLs, pages visited, and timestamps.
• Cookies and tracking technologies: We use cookies and similar technologies to enhance site functionality, analyze usage, and support marketing efforts. See Section 5 for details.
• Analytics: We use Google Analytics and Google Search Console to understand how visitors interact with our Site.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries, demo requests, and support tickets.
• Send newsletters, product updates, and marketing communications (with your consent).
• Improve and optimize our Site and services.
• Comply with legal obligations and protect our rights.
• Analyze usage trends and measure the effectiveness of our content.

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: Third-party vendors who assist us in operating our Site and delivering services (e.g., email platforms, CRM systems, hosting providers), bound by confidentiality obligations.
• Business partners: With your consent, we may share information with technology partners such as Hexagon Asset Lifecycle Intelligence in connection with joint offerings.
• Legal requirements: When required by law, court order, or governmental authority.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions are retained for up to 3 years. Newsletter subscriber data is retained until you unsubscribe.

5. Cookies

We use the following types of cookies:

• Essential cookies: Required for the Site to function properly.
• Analytics cookies: Google Analytics cookies that help us understand visitor behavior (anonymized where possible).
• Marketing cookies: Used to track the effectiveness of our marketing campaigns.

You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-out: Unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
• Data portability: Request your data in a structured, machine-readable format where applicable.

To exercise any of these rights, please contact us at info@digitalthinker.com.

7. Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

9. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

DigitalThinker, Inc.
Email: info@digitalthinker.com
Website: digitalthinker.com/contact