Let's cut through the corporate noise for a minute.
If you've logged into your Hexagon enterprise software recently, you may have noticed some fresh branding, a new logo, and a name you haven't seen before: Octave. Your inbox has probably been quiet on the subject, which is exactly why we're writing this. At DigitalThinker, we believe you deserve a straight answer — no fluff, no spin — just the facts about what's changing, why it's happening, and what it means for your day-to-day operations.
What to Know: Hexagon ALI Is Becoming Octave
Hexagon AB, the parent company behind the software tools you rely on for enterprise asset management, asset performance management, and operations management, has been working toward a significant structural change. On March 2, 2026, Hexagon officially unveiled Octave as the new brand identity for a planned spin-off of several of its software divisions.
The new Octave entity brings together Hexagon's Asset Lifecycle Intelligence (ALI) division — the home of HxGN EAM, HxGN APM, j5, and AcceleratorKMS — alongside the Safety, Infrastructure & Geospatial division, and businesses including Bricsys, ETQ, and Projectmates. The combined organization will operate as an independent, publicly traded software company, with Hexagon AB proposing a listing of Octave Intelligence plc expected to take effect around May 25, 2026.
Octave is headquartered in Huntsville, Alabama, employs approximately 7,200 people across 45 countries, and is led by CEO Mattias Stenberg. Its stated mission is to “unleash intelligence at scale” — helping industrial and infrastructure organizations cut through operational complexity, transform fragmented data into decisive action, and manage the full lifecycle of their most critical assets.
The New Product Names: Your Quick Translation Guide
This is the part most of you are really here for. The products you use every day are getting new names under the Octave brand. The functionality, the data, and the underlying platforms are not changing — only the branding. Think of it as a name badge swap, not a system overhaul.
| Previous Name | New Octave Name | What It Does |
|---|---|---|
| HxGN EAM | Octave Attune EAM | Enterprise Asset Management — tracks, maintains, and extends the life of physical assets |
| HxGN APM | Octave Attune APM | Asset Performance Management — predictive analytics, reliability, and failure prevention |
| j5 Operations Management | Octave Tempo | Shift operations, logbooks, permit-to-work, and safety-critical process management |
| AcceleratorKMS (AKMS) | Octave AKMS | Knowledge management system for critical operational content and connected worker tools |
When you see “Attune EAM” or “Tempo” on your login screen or in a product update notification, don't reach for the phone in a panic. You are still running the same industry-leading platforms that have been powering your operations for years. The name is new. The software you trust is not.
Why It's Important: More Than Just a Logo Change
A rebrand of this scale is easy to dismiss as a marketing exercise. It's not. Here's why this move actually matters for the future of your asset management strategy.
Hexagon is consolidating its enterprise software businesses into a focused, independent company. By spinning off Octave as a pure-play software and SaaS provider, the organization can dedicate its entire strategic attention — and its R&D investment — to the industrial software problems that matter most. There are no hardware divisions competing for budget. No geospatial mapping units pulling the roadmap in a different direction. Just a laser focus on helping organizations design, build, operate, and protect critical assets.
The Octave portfolio is organized around four core pillars: Design, Build, Operate, and Protect. For those of us in the maintenance and reliability world, the Operate pillar is where the action is — unifying operational data, maintenance activities, quality systems, and worker tools to enable real-time insight and predictive intelligence.
For those of us who have spent years advocating for tighter integration between EAM, APM, and operations management tools, this is a meaningful development. The unified Octave platform is designed to connect the flow of data into one contextualized environment, powered by domain-specific artificial intelligence. That means the gap between your maintenance work orders in Attune EAM and your reliability analytics in Attune APM should only get smaller over time.
How This Affects You: The Honest Answer
For the vast majority of our DigitalThinker customer base, the day-to-day impact of this transition is minimal. Here is what you can realistically expect:
Visual Branding Updates
Expect the Octave logo, updated color schemes, and new product names (Attune EAM, Attune APM, Tempo, AKMS) on login portals, the software UI, and support documentation.
More Octave Communications
You will start receiving announcements, product updates, and event invitations from Octave. This is simply the new face of the same vendor relationship you've had with Hexagon ALI.
Zero Operational Disruption
Your customizations, integrations, data, and workflows are completely unaffected. No required migration, no new license to purchase, no system downtime from the rebrand itself.
Same DigitalThinker Support
We are still here. Our 20+ years of expertise in these platforms doesn't change with a name. Whether you call it HxGN EAM or Octave Attune EAM, we know it inside and out.
The spin-off itself is still subject to final board and shareholder approval, along with regulatory requirements. Until the separation is formally complete, business continuity remains the top priority for both Hexagon and Octave. You are in good hands.
Event Spotlight: Octave Live OnTour — Austin, Texas
If you want to hear the future of these products directly from the people building them, there is no better opportunity than Octave Live OnTour — and the very first stop on the global series is right here in Texas.
📍 Octave Live OnTour — Austin, Texas, U.S.A.
This two-day event is the flagship launch of Octave's new global conference series. The agenda features a keynote from CEO Mattias Stenberg sharing the full vision for Octave's future, followed by focused breakout sessions covering product roadmaps for Attune EAM, Attune APM, Tempo, and AKMS — plus real-world use cases and peer-to-peer networking with industry professionals driving measurable results.
Theme: “Intelligence Unleashed — Built from experience. Designed for what's next.”
Register for Austin →It's a great opportunity to get aligned with the new brand and see what's coming next for Attune EAM and APM. We plan to be there, cutting through the noise and looking for the practical solutions that can help your teams succeed. If you're attending, reach out — we'd love to connect in person.
The Bottom Line
The Hexagon ALI to Octave transition is a significant industry development, but it is not a disruption to your operations. The tools you rely on are getting new names and a sharper strategic focus under an independent brand. For your team, the immediate experience is a new logo on the login screen and a few updated product names to get used to. For the long-term trajectory of enterprise asset management software, this consolidation signals a more focused, innovation-driven vendor committed to solving the real complexity that industrial organizations face every day.
At DigitalThinker, we will continue to be your guide through every change — whether it's a rebrand, a new product release, or a full-scale implementation. Our job is to make sure the technology serves your people, not the other way around.
Stay sharp, keep your assets running, and we'll see you in Austin.
Have questions about how the Octave rebrand affects your current HxGN EAM or APM implementation?
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